What has always been the simplest way to generate home based business? Referrals from existing customers with their friends and families.
Creating raving fans who sing your praises to others is both the least expensive and most productive form of advertising. A lot of people tune out traditional means of advertising. Only 1 1 in 6 television commercials actually generate a positive return on investment. Nobody under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision based on the input of family and friends.
Social media marketing supplies the electronic platform for referral marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is linked to over 80 Pages, Groups, and Events. Over 1 billion tweets venture out every week. YouTube has over 100 million views per day. The potential for your message to be spread by raving fans is more prevalent today through social media than any other time in the annals of business. Can your organization afford not to participate in this marketing revolution?
If you are like me, you study from making mistakes. However, when you can learn from the mistakes of others, then you will achieve success quicker. Why not study from the mistakes of others? Here are some common mistakes new marketers make when trying to create and implement a social media marketing plan:
I’ll figure it out when i go- the biggest time waster is going into a social media marketing campaign without any plan. Take time to get educated on social media sites. Not all sites were created for businesses. Also, once you learn a site, learn all of the benefits of the site. Correcting mistakes is very frustrating and will lead to many companies abandoning their plan and walking from the strategy. Instead, learn the basics of setting up these site, understand the various options, and spend your time engaging rather than fixing problems. You can find good online educational programs out there that are designed to teach business owners on how best to create and implement a social media marketing plan.
Let’s add 100 sites in one day- it’s tempting to venture out and develop a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at one time. But the problem with this strategy is that should you grow too fast, you won’t be able to keep up with all the benefits of each site. The very best approach would be to create one site, like Facebook, learn the facts and properly implement. Create your Fan page, join groups, participate in events, and build relationships others. If you start up 12 at once, you won’t be as active as well as your lack of participation could defeat your overall goal. It’s better to have one or two 2 completely utilized social networking sites than 100 poorly designed and ignored platforms.
Profiles don’t matter- users of social media marketing won’t engage with people who don’t possess complete profiles. Given the popularity of Twitter, Facebook, and Google+, lots of people will see you before they find your website. If they find your website and you have a pic of one’s logo, no pic, or very little personal information, then they will likely ignore you. Your profile can be your first impression, so be creative, be thorough, but most of all, be personable.
Here’s the pitch- here’s the largest stumbling block for most beginning marketers. After they have an audience, they feel compelled to broadcast their message to the masses. This type of media is a huge mistake and you will be ignored if you try out this on social media. Traditional a proven way marketing practices are a dying breed and trying to imitate these ineffective methods on a new medium will yield the same failed results. Instead of selling your product, educate the masses and establish yourself as an expert in the field where you are practicing. For Social Media Brand Management agency , if you are an agent, instead of promoting yourself and your site, educate homeowners on what they can do to market a house themselves. In reality, only a small percentage of individuals will act on do-it-yourself content. By giving valuable information, you’ll become an expert on the subject. Then, when the reader is ready to sell her or his house, they will most likely ask for your services.
Same approach to communication- not everyone receives information through exactly the same medium. Some people prefer to read, others like video, plus some people will be drawn to pictures on your site. The key is to mix up the way you post. If you to put it simply out a blog each day, your followers can be blind to your communication method. Change it out up a little. Should you have a blog 1 day, then put up a simple video another. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you will achieve.
Peaks and valleys- be consistent in your social media activity. This doesn’t imply that you have to make posts multiple times each day. But if your goal would be to make 30 Facebook posts monthly, you’ll find it’s easier to have 1 post per day than 3 days with 10 posts.
Do it all yourself- did you ever have multiple email accounts? I used to truly have a hotmail, yahoo, and gmail account that I’d use to talk to people. Needing to log into multiple accounts each day to check on the emails became annoying, frustrating, and ineffective. The truth is, it became to time consuming to get this done and I seldom used my email. However, once I learned to load most of my email accounts into Outlook, I could efficiently check and make use of the benefits of email. The same applies to social media. When you have to log into and log from 5 different social media sites each day, it’ll become tiresome and your level of engagements on these sites will dwindle. Therefore, utilizing tools that will allow you to log into your entire social media makes up about interactions may be the easiest way to make sure that you consistently implement your social media plan. Again, there are a few good all-in-one social media marketing dashboards that will enable you to streamline your accounts and social networking efforts.
In summary, if you are a small business owner looking to create a social media marketing plan for your business, then you absolutely should learn how to use the technology and find tools to work with you in the daily utilization. If you don’t know how to create a house and you don’t have a hammer, that house isn’t going to get built. By firmly taking the steps listed above in this article, it will be easy to quickly and effectively create & implement your own profitable social media marketing plan.